About
Where development risk meets execution.
A Better Choice Consulting is a development and transaction risk firm supporting complex energy and infrastructure projects. We bring strategy and execution together around the issues that can affect project value, schedule, financing and transaction outcomes.
Why we exist
We do not stop at identifying the problem.
We help drive what happens next. The goal is not to create another layer of reporting — it is to give project teams a clearer understanding of the issue and a practical path forward.
ABC helps energy and infrastructure teams identify, prioritize and resolve the land, title, transaction and stakeholder risks that stand between a project and execution. Complex project risk rarely fits neatly within one department, so we work across land, title, legal, development and transaction teams to create clarity, establish ownership, and move critical issues toward resolution.
Our value is not simply knowing what is wrong. It is understanding the impact, establishing the priority, and helping determine what should happen next — before those issues take control of the project timeline.
How we work
How we work.
Project-critical issues require more than identification. They require ownership and action.
- Cross-functional
We work across the boundaries where land, title, legal, development and transaction issues collide.
- Actionable
Diligence should create clarity around exposure, priority, ownership and next steps — not more data.
- Accountable
A risk register is only useful if someone owns what happens next. We take that ownership.
- Sequenced
Curative work succeeds when the right people, documents and decisions move in the right order.
- Durable
Site control means securing rights that support the project long term, not just signatures.
- Flexible
Support at the project, portfolio or individual workstream level, scaling with the need.
Closing & post-closing
Closing does not make unresolved issues disappear.
Outstanding title matters, recorded documents, easements, releases, curative items and other obligations may continue after a transaction closes. We help manage those items through completion so they do not become long-term project problems.
Post-closing work protects the value of what was just acquired. We help teams finish what the transaction did not.
Leadership
Who you are actually working with.
Adam Ellis
Founder & President
Fifteen years in energy development, seven of them in renewables. All of it on the development side, not advising from outside it. When ABC tells you an issue will stall your project, that read comes from having had one stall his.
- Greenfielded more than 2 GW of solar and storage land across U.S. markets as Director of Real Estate at BW Solar, building the land acquisition process and running a team of 15+ agents.
- Developed more than 400 MW of solar across New York and New England, utility-scale and community, including a 106 MW community solar portfolio across 28 sites.
- Supported the first solar project permitted under New York's Article 10 (Mohawk Solar).
- Led land and title diligence and MIPA negotiation through two project sale processes.
- Co-owner and President of Operations at Brown Resource Group, ABC's affiliated oil and gas firm, handling lease acquisition, mineral title and ROW across the Marcellus and Utica.
He founded ABC in 2009. He has sat across the table from landowners, developers, financiers, counsel and municipalities, which is usually what it takes to get an issue closed.
Our oil & gas partner
Brown Resource Group
For clients working in oil and gas, our partner company offers specialized O&G land and title services under the same standard of work.
Next step
Understand the risk. Set the priority. Move forward.
Book a short call and we will give you a straight read on the exposure, the priority and the path to resolution.