A Better Choice Consulting LLC
Field team walking through a wind farm

About

Where development risk meets execution.

A Better Choice Consulting is a development and transaction risk firm supporting complex energy and infrastructure projects. We bring strategy and execution together around the issues that can affect project value, schedule, financing and transaction outcomes.

Why we exist

We do not stop at identifying the problem.

We help drive what happens next. The goal is not to create another layer of reporting — it is to give project teams a clearer understanding of the issue and a practical path forward.

ABC helps energy and infrastructure teams identify, prioritize and resolve the land, title, transaction and stakeholder risks that stand between a project and execution. Complex project risk rarely fits neatly within one department, so we work across land, title, legal, development and transaction teams to create clarity, establish ownership, and move critical issues toward resolution.

Our value is not simply knowing what is wrong. It is understanding the impact, establishing the priority, and helping determine what should happen next — before those issues take control of the project timeline.

How we work

How we work.

Project-critical issues require more than identification. They require ownership and action.

  • Cross-functional

    We work across the boundaries where land, title, legal, development and transaction issues collide.

  • Actionable

    Diligence should create clarity around exposure, priority, ownership and next steps — not more data.

  • Accountable

    A risk register is only useful if someone owns what happens next. We take that ownership.

  • Sequenced

    Curative work succeeds when the right people, documents and decisions move in the right order.

  • Durable

    Site control means securing rights that support the project long term, not just signatures.

  • Flexible

    Support at the project, portfolio or individual workstream level, scaling with the need.

Engineer inspecting solar modules

Closing & post-closing

Closing does not make unresolved issues disappear.

Outstanding title matters, recorded documents, easements, releases, curative items and other obligations may continue after a transaction closes. We help manage those items through completion so they do not become long-term project problems.

Post-closing work protects the value of what was just acquired. We help teams finish what the transaction did not.

Leadership

Who you are actually working with.

Adam Ellis, Founder and President of A Better Choice Consulting

Adam Ellis

Founder & President

Fifteen years in energy development, all of it on the development side.

Bailie Lohman, Managing Partner, Growth and Strategy at A Better Choice Consulting

Bailie Lohman

Managing Partner, Growth & Strategy

Wind, solar and storage projects of every size, in every U.S. electricity market.

Adam Ellis, Founder and President of A Better Choice Consulting

Adam Ellis

Founder & President

Fifteen years in energy development, seven of them in renewables. All of it on the development side, not advising from outside it. When ABC tells you an issue will stall your project, that read comes from having had one stall his.

  • Greenfielded more than 2 GW of solar and storage land across U.S. markets as Director of Real Estate at BW Solar, building the land acquisition process and running a team of 15+ agents.
  • Developed more than 400 MW of solar across New York and New England, utility-scale and community, including a 106 MW community solar portfolio across 28 sites.
  • Supported the first solar project permitted under New York's Article 10 (Mohawk Solar).
  • Led land and title diligence and MIPA negotiation through two project sale processes.
  • Co-owner and President of Operations at Brown Resource Group, ABC's affiliated oil and gas firm, handling lease acquisition, mineral title and ROW across the Marcellus and Utica.

He founded ABC in 2009. He has sat across the table from landowners, developers, financiers, counsel and municipalities, which is usually what it takes to get an issue closed.

Bailie Lohman, Managing Partner, Growth and Strategy at A Better Choice Consulting

Bailie Lohman

Managing Partner, Growth & Strategy

Bailie has worked on wind, solar, and storage projects of every size, in every U.S. electricity market. She works inside the real estate risk that decides whether a project moves or stalls. So when ABC flags an issue that could slow your path to power, it isn't a guess. It comes from knowing exactly how that issue derails projects in your market, and how ABC clears it before it does.

  • Leads ABC's real estate risk management department, taking projects from site control to an insurable title policy and secured financing.
  • Covers the full real estate lifecycle: greenfielding, site selection, site control, title review, and title curative.
  • Aligns real estate, title, legal, survey, and EPC on one plan, so issues get resolved before they reach the critical path.
  • Focuses on speed to power: finding real estate risk early, before it stalls your timeline.
  • Partners with new development clients from first contact, scoping their real estate risk on day one and building the plan to title policy.

Title problems don't get cheaper the longer they wait. If you're developing a project and want your real estate risk handled before it costs you schedule, talk to ABC. Bailie will make sure your project is ready to close.

Our oil & gas partner

Brown Resource Group

For clients working in oil and gas, our partner company offers specialized O&G land and title services under the same standard of work.

Solar array under bright sun

Next step

Understand the risk. Set the priority. Move forward.

Book a short call and we will give you a straight read on the exposure, the priority and the path to resolution.